This Privacy Policy sets out our commitment to protecting the privacy of personal information provided to us, or otherwise collected by us, offline or online, including through our website and mobile application (Platform). In this Privacy Policy we, us or our means Unforgettable Research Services Pty Ltd ACN 622 787 946, its successors and assignees.

Personal Information

The types of personal information we may collect about you include:
  • your name;
  • images of you;
  • your contact details, including email address, mailing address, street address and/or telephone number;
  • your marital status and/or anniversary;
  • your age and/or date of birth;
  • your demographic information, such as postcode or zip code;
  • your preferences and/or opinions;
  • global positioning system information retrieved from your computer, smartphone, tablet or other intelligent device (Device) or through any third party service provider;
  • information regarding phone calls you make and receive on your Device(s);
  • information regarding emails you send and receive on your Device(s);
  • information regarding purchases you make on your Device(s);
  • information you provide to us through customer surveys;
  • audio information (collected either as audio features or raw audio);
  • details of products and services we have provided to you and/or that you have enquired about, and our response to you;
  • any information that you provide to us for us to store on the Platform;
  • your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour;
  • information about your access and use of our Platform, including through the use of Internet cookies, your communications with our Platform, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider;
  • additional personal information that you provide to us, directly or indirectly, through your use of our Platform, associated applications, associated social media platforms and/or accounts from which you permit us to collect information; and
  • any other personal information requested by us and/or provided by you or a third party.

We may collect these types of personal information directly from you or from third parties (such as If This Then That (IFTTT) or similar service providers).

The IFTTT service allows the collection of many different kinds of information. You should refer to the IFTTT privacy policy if you intend to use this services. Personal information collected by IFTTT is sent to us in encrypted form.

Collection and use of personal information

We may collect, hold, use and disclose personal information for the following purposes:
  • to enable you to access and use our Platform, associated applications and associated social media platforms, including using our searchable archive of your content to retrieve data on life events and create visualisations regarding your activities;
  • to enable you to participate in research projects via the Platform;
  • to contact and communicate with you;
  • for internal record keeping and administrative purposes;
  • for analytics, market research and business development, including to operate and improve our Platform, associated applications and associated social media platforms;
  • to run competitions and/or offer additional benefits to you;
  • for advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you; and
  • to comply with our legal obligations and resolve any disputes that we may have.

Disclosure of personal information to third parties

We may disclose personal information to:
  • the following third party service providers for the purpose of enabling them to provide their services: data storage and web hosting providers, legal advisors advisors and payment systems operators;
  • researchers, including academic, market or business researchers for the purposes of their research project which you have consented to participating in; and
  • our employees;
  • courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights.

By providing us with personal information, you consent to the disclosure of your personal information to third parties who reside outside Australia and acknowledge that we are not required to ensure that those third parties comply with Australian privacy laws.

How we treat personal information that is also sensitive information

Sensitive information is a sub-set of personal information that is given a higher level of protection under the Australian Privacy Principles. Sensitive information means information relating to your racial or ethnic origin, political opinions, religion, trade union or other professional associations or memberships, philosophical beliefs, sexual orientation or practices, criminal records, health information or biometric information.

Provided you consent, your sensitive information may only be used and disclosed for purposes relating to the primary purpose for which the sensitive information was collected.

Sensitive information may also be used or disclosed if required or authorised by law.

Mechanisms for protecting your privacy

Starting and stopping collection:

There are places and situations where you might not want to collect data. We have made it easy for you to turn data collection on and off. Tapping the large button on the PLAY tab of the mobile application will stop data collection. Tapping it again will start data collection again. When the pause symbol is displayed no data is being collected.

Controlling what is collected:

Different data streams involve different privacy risks and different people feel comfortable retaining different kinds of data. We allow you to turn each data stream (accelerometry, GPS, images and audio) on or off. Under the SETTINGS tab you there are a set of switches that allow you to customize what is collected.

Reviewing before uploading:

Sometimes it is only apparent after the fact that it probably isn’t a good idea to keep some data. The mobile application allows you to set a review period (see Days to Review under the SETTINGS tab). Data will not be uploaded until this review period has elapsed, giving you a chance to delete it before it ever leaves your Device. Under the REVIEW tab, you will see a list of days for which you have data stored on the phone. Tapping on one of these shows a list of each hour for which data has been collected along with a Delete button. Tapping the button marks that data for deletion. The data will not be uploaded when marked for deletion. However, you have the option to restore the data before the review period is finished if you choose. If you do not restore the data before the review period elapses it will be permanently deleted. Data is only uploaded when your Device is charged to greater than 90% and has a WiFi connection.

Deletion through the website:

After data has been uploaded, you may delete it by logging in to our website, retrieving the events and then clicking on the cross symbol. The event will be moved to a trash folder and can then be permanently deleted by clicking on the “Empty Trash” link.

Your rights and controlling your personal information

Choice and consent: Please read this Privacy Policy carefully. By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this Privacy Policy. You do not have to provide personal information to us, however, if you do not, it may affect your use of this Platform or the products and/or services offered on or through it.

Information from third parties: If we receive personal information about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

Restrict: You may choose to restrict the collection or use of your personal information.  If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.

Access: You may request details of the personal information that we hold about you.  An administrative fee may be payable for the provision of such information. In certain circumstances, as set out in the Privacy Act 1988 (Cth), we may refuse to provide you with personal information that we hold about you.

Correction: If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details below. We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

Complaints: If you believe that we have breached the Australian Privacy Principles and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint.

Unsubscribe: To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.

Storage and security

We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the personal information and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

We cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk. Although we take measures to safeguard against unauthorised disclosures of information, we cannot assure you that the personal information we collect will not be disclosed in a manner that is inconsistent with this Privacy Policy.

Cookies and web beacons

We may use cookies on our Platform from time to time. Cookies are text files placed in your computer's browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns. If and when you choose to provide our Platform with personal information, this information may be linked to the data stored in the cookie.

We may use web beacons on our Platform from time to time. Web beacons (also known as Clear GIFs) are small pieces of code placed on a web page to monitor the visitor’s behaviour and collect data about the visitor’s viewing of a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.

We may use Google Analytics to collect and process data. To find out how Google uses data when you use third party websites or applications, please see www.google.com/policies/privacy/partners/ or any other URL Google may use from time to time.

Links to other websites

Our Platform may contain links to other websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy.


We may, at any time and at our discretion, vary this Privacy Policy by publishing the amended Privacy Policy on our Platform. We recommend you check our Platform regularly to ensure you are aware of our current Privacy Policy.

For any questions and notices, please contact our Privacy Officer at:

Unforgettable Research Services Pty Ltd ACN 622 787 946

or via email on our contact page

Last update: 26 February 2018